Scenes from the Rehoboth, Beach, Delaware Cartoon Poster, 1991






 

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When I started the Pioneer Days Cartoon Poster in Carbondale, Pennsylvania in 1990, the first prospective advertiser I went to see was the editor of the Carbondale News, the local paper. He was a guy just a few years older than me, he was a Vietnam vet, and he had a bit more cynical view of the world than me. Carbondale was a former coal town that appeared to have never recovered from its glory days. Its Main Street was rundown, with empty storefronts that gave the appearance of a town in a long, steep decline. I gave the editor my pitch, and he asked me how many advertisers I expected to get on the poster. I usually try to get a hundred advertisers on a poster to make it worthwhile, but I lowered my expectations a little for Carbondale. "Eighty," I told the editor. "You'll never get eighty advertisers," he told me bluntly. "If I get eighty advertisers on the poster, will you give me a job in your sales department?" I a...
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